table of contents

Travel the world and my work experience

Community Engagement Initiatives - Tourism Calgary

• Liasson for 100+ stakeholders providing marketing assets to promote Calgary in domestic, national, and international markets.
• Lead project manager for UGC collaborations with local creators - Summer Photo Contest
• Lead project manager for “Together with Jasper” initiative

Social Media Influencer Strategies

• Built rapport and collaborated with influencers to raise awareness amongst target audiences. Success stories at Lynx Air and Tropical ​Latin Street Food.

Digital Asset Management (DAM) - Tourism Calgary

• Advance knowledge in streamlining processes, acquiring assets through UGC, establishing solid content license agreements, and ​tracking KPIs through analytics.

Brand Development

• Tourism Calgary brand evolution
  
• Carry-on Fashion business strategy and brand playbook
  
• Tropical Latin Steet Food business strategy

Asset Brand Development

• $1.5M asset development and rebrand project at Tourism Calgary.

Go to-market Strategies

• Airline Launch, Pets in-Cabin, and Meal Vouchers at Lynx Air.

Marketing Campaigns

• Airline Launch, Flight Inaugurations, and Weekly Sales at Lynx Air.

Brand Partnerships

• Collaborated with 81 industry partners at Tourism Calgary.

Digital Advertising

• Paid Search strategist at POD Marketing.

Social Media Management

• Content strategies for Tourism Calgary, Lynx Air, and Tropical Latin Street Food.

Email Marketing

• Strategist, designer, content writer, and data analyst at POD Marketing

Brand Evolution

• Project Manager at Tourism Calgary and Tropical Latin Street Food.
  

Asset Brand Development Production

• Interim creative director and production manager at Tourism Calgary $1.5M asset development and rebrand project.
  
• BMO Centre Grand Opening
• Special Olympics Canada Winter Games 2024
  

Asset Management and License Agreements

• Maintain the integrity of brand-aligned assets for Tourism Calgary’s CrowdRiff including license agreements and folder structure ​systems.
  

Event Planning

• Activations at Calgary Music Folk Festival
  
• Fundraising event for Asi es Colombia, a non-for profit dance group.
  

Group Travel Coordinator

• Planned and executed two destination weddings in Colombia with 80+ guests.
  

Brand Evolution

• Project Manager at Tourism Calgary and Tropical Latin Street Food.
  

Asset Brand Development Production

• Interim creative director and production manager at Tourism Calgary $1.5M asset development and rebrand project.
  
• BMO Centre Grand Opening
• Special Olympics Canada Winter Games 2024
  

Asset Management and License Agreements

• Maintain the integrity of brand-aligned assets for Tourism Calgary’s CrowdRiff including license agreements and folder structure ​systems.
  

Event Planning

• Activations at Calgary Music Folk Festival
  
• Fundraising event for Asi es Colombia, a non-for profit dance group.
  

Go to-market Strategies

• Airline Launch, Pets in-Cabin, and Meal Vouchers at Lynx Air.
  

Group Travel Coordinator

• Planned and executed two destination weddings in Colombia with 80+ guests.
  

Asset Brand Development Production

• Interim creative director and production manager at Tourism Calgary $1.5M asset development and rebrand project.
  
• BMO Centre Grand Opening
• Special Olympics Canada Winter Games 2024
  

Asset Management and License Agreements

• Maintain the integrity of brand-aligned assets for Tourism Calgary’s CrowdRiff including license agreements and folder structure ​systems.
  

Brand Photography

• Tropical Latin Street Food
  
• Carry-on Fashion
  

Portraits

• Snaps Maria Miranda
  

Dance Performer

• Asi es Colombia - Latin Folk
  
• Ethnik Festivals - Caribbean and Egyptian
• Carifest - Caribbean
• Madhuban Performing Arts - Bollywood
  

Reading

• Read 5/10 Spanish books in 2024
  

Crochet

• Self taught - winter hat and cat turtle neck sweaters
  

Cat Trainer

• Taught two cats a few tricks such as: sit, paw, lay, jump on shoulder
  

let’s work together

maria.a.miranda1493@gmail.com

+1 (587) 500-1493